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What is the role of rigid packaging?

The role of rigid packaging is to protect and preserve products during storage, transportation, and display. Rigid packaging is made from durable materials like plastics, glass, and metals that provide structural support and resistance to damage. It also helps to maintain the quality and integrity of products by preventing exposure to external factors like moisture, air, and light. Additionally, rigid packaging can enhance the aesthetic appeal of products, provide branding opportunities, and help to distinguish products from competitors on store shelves.

Rigid Packaging
Rigid Packaging


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